Getting Wintered
Project Athlete
For the person they already trust

When someone you look after commits to something physically serious.

An Ironman. A race. A hard trip. The relationship, the medicine, or the journey may already have an owner. The year of preparation usually does not. That year is Project Athlete.

Who this is for

Concierge and lifestyle managers

A member decides to do an Ironman, a race, or another hard physical goal. You already handle the travel. Getting them ready for the day is a separate job.

Clinics

You have looked at their health and told them what is safe. They still want to train for a specific goal. You keep the medicine. The training year needs someone else.

Expedition and adventure companies

You sell the trip. The client has booked it, and they are not fit for it yet. The months of training before they travel are not part of the trip. That part can sit with us.

Assistants and chiefs of staff

Your principal signs up for a race or a hard physical goal. Preparing for it lands on your desk. One person can take that year, so it does not become a second job.

Founder networks

People in your group already know how to build a company. A few of them want to take on something physically hard in the same way, and they would rather be introduced than sold to.

The arrangement

You keep what they already hired you for. Project Athlete runs the preparation.

You keep

  • The member, the patient, the guest, or the principal.
  • The medicine, if you are the clinic.
  • The trip, if you organized it.
  • The room, if you host the network.

Project Athlete runs

  • The year between the decision and the attempt.
  • Training built around the calendar they already have.
  • The plan for the objective, kept current when life changes.
  • Coordination of the details around it, so that work does not land back on your desk.

A few people a year is a complete relationship. Clinical decisions stay with their physicians. The race, the trip, or the itinerary stays with the people who already own it.

Proof

The Cedars Treeathlon

Joe Hachem completed an Olympic-distance triathlon while carrying a 50kg cedar tree. 1.5km swim, 40km bike, 10km run. There was no plan to download. He built the preparation, the logistics, and the day, then he did it.

This was how it all started. This is how Project Athlete became real, taking a serious physical objective and turning it into a project a person can actually finish while the rest of life continues.

The Cedars Treeathlon team, with Joe Hachem carrying the cedar trunk
Write to Joe

If this sounds like a request you already receive, send a note.

Joe Hachem, founder. He reads these himself.

If the objective is yours, this is the page for you.

Phone, if you prefer a call