Athlete carrying a large cedar tree trunk on his shoulders, standing on a mountain ridge and facing a distant Lebanese flag in a foggy landscape, symbolizing resilience and endurance
BECOME A PARTNERJOIN THE HQ

RESILIENCE CARVED IN
CEDAR WOOD

An Olympic-distance triathlon, carrying a 50kg tree. A story of Lebanese resilience against the weight of the world.

Close-up of a dirt-covered hand gripping a rough rock, veins tense and skin worn, capturing raw strength and resilience under harsh light
Massive ancient cedar tree dominating a dark forest, shot from ground level with deep cinematic lighting, emphasizing scale, strength, and rugged textured bark

WHATEVER IT TAKES

Value Proposition

ELITE ALLIANCE

Focused Brand Exposure

Broadcast to a dedicated audience obsessed with the limits of human performance. Your brand carved into this singular narrative of strength.

Direct Engagement

Connect with high-net-worth performance enthusiasts following this unfiltered solo journey of peak performance.

Pure Credibility

Align with one of the most difficult endurance undertakings. Provenance of strength and Lebanese resilience.

OFFICIAL TITLES

Exclusive positioning for this singular mission. We select only one partner per category to support the journey.

01

Official Performance Nutrition Partner

Fueling the effort behind a world-first endurance event.

1 SPOT ONLY
02

Official Footwear Partner

Engineered for raw, unfiltered movement.

1 SPOT ONLY
03

Official Sportswear Partner

Equipping performance under extreme physical demand.

1 SPOT ONLY
04

Official Bike Partner

Supporting the ride across one of the most demanding challenges.

1 SPOT ONLY
05

Official Tech Partner

Powering the tracking, data, and performance insights.

1 SPOT ONLY
06

Official Media Partner

Capturing and telling the story behind the event.

1 SPOT ONLY
07

Official Recovery Partner

Supporting adaptation, recovery, and repeat performance.

1 SPOT ONLY
08

Official Training Facility Partner

Providing the environment where preparation happens.

1 SPOT ONLY
PROCESS
01

Apply

Submit your brand's mission and synergy with the Cedars Treeathlon.

02

Connect

Strategic briefing with the mission founders to align core values.

03

Build

Execute the partnership across digital and physical touchpoints of the mission.

APPLY TO PARTNER

Selective intake now open for the Cedars Treeathlon.

Phone (WhatsApp)

NOT A BRAND?
BECOME PART OF THE MISSION.

JOIN THE HQ