Lone cyclist riding on a foggy forest road, carrying a tree trunk strapped horizontally across his back.

Cedars Treeathlon — Official Partnership

Become an official partner of the 50kg Cedars Treeathlon by Joe Hachem. Reach a performance-driven audience through a unique, extreme endurance event and cinematic documentary.

BECOME A PARTNER

WHAT THIS IS

Executed in real conditions. Fully documented.

01

1.5KM SWIM

Dragging a 50kg cedar log through open water.

02

40KM BIKE

Riding under load with sustained power output.

03

10KM RUN

Direct carry. 50kg tree on back, No assistance.

50KGRAW WEIGHT

CONTENT OUTPUT

14+ pieces of content every weekVolume
Daily posting until eventConsistency
Paid amplification runningReach
Continuous exposure buildingMomentum

WHAT YOU GET

visibility

ATTENTION

High-impact storytelling designed to capture and hold attention. 14+ pieces of content every week across platforms.

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INTEGRATION

Your brand is part of the story, not placed on top of it. Integrated into the journey from start to finish.

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CONTENT OUTPUT

Daily raw training updates, cinematic feature edits, and a final documentary film.

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POSITIONING

Association with extreme performance and high-level discipline. Positioned alongside the top 1% mindset.

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DIRECT EXPOSURE

Consistent exposure to a high-intent audience focused on performance and premium lifestyle.

BECOME
A PARTNER

BUILT AROUND YOUR BRAND.

Your brand is integrated across training, content, and the event itself.

Barbell in a dark gym with light coming in off a window
Used in daily content
Lone cyclist riding on a foggy forest road, carrying a tree trunk strapped horizontally across his back.
Visible during the event
Athlete carrying a large cedar tree trunk on his shoulders, standing on a mountain ridge and facing a distant Lebanese flag in a foggy landscape, symbolizing resilience and endurance
Featured in final film

13

DAYS OUT

Volume is peaking. Attention is compounding. The window to integrate is closing.

Final phase before execution. Everything from here gets seen.

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PARTNERSHIP ENTRY POINTS

No fixed packages. We value alignment over rigid structures. Open to discussions regarding:

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TITLE PARTNER

Naming rights across the entire event + full integration.

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OFFICIAL PARTNERS

Full integration across training, event, and documentary.

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PRODUCT PARTNERS

Used under real conditions and validated through performance.

INITIATE PARTNERSHIP

ATHLETE PROOF

NATIONAL STREETLIFTING CHAMPION

Built maximal strength.

NATIONAL CALISTHENICS ENDURANCE CHAMPION

Built high-volume capacity.

Now putting all my weak links to the test.

INITIATE PARTNERSHIP

Looking for the right partners for this.

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