Privacy Policy
Last updated: October 21, 2026
This Privacy Policy describes how Project Athlete (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit https://www.project-athlete.com and related pages (collectively, the “Site”), including when you submit forms or otherwise interact with features we make available. By using the Site, you acknowledge this Policy. If you do not agree, please do not use the Site.
For questions about this Policy or your personal data, contact us at hello@project-athlete.com.
1. Who we are
The Site is operated by Project Athlete in connection with training, performance content, and the Cedars Treeathlon initiative. Where applicable data protection law requires identification of a controller, the controller is the operator of Project Athlete for processing described in this Policy. You can reach us at the email address above.
2. Information we collect
2.1 Information you provide directly
Depending on how you use the Site, you may provide:
- Become a Project Athlete applications. If you apply, we collect your name, email address, WhatsApp number, age range, the physical project you want to pursue, why it matters to you, what you do for work, how you train now, what you are willing to invest, and your confirmation that you will book and attend a discovery call. An unfinished application may be stored in your browser so you can continue it later.
- Cedars Treeathlon registration. If you register for the event, we collect your name, email address, phone number, where you are coming from, whether you are over or under 18, how you plan to take part, and, when you join the bike portion, bike ownership, rental needs, start location, distance, and cycling level. We also collect whether you want bus support and any note you choose to add.
- Partnership inquiries. If you write through the partnership page, we collect the details you enter in the form: organization, your name, the role you hold, email address, a phone number if you include one, and the message you send.
- Getting Wintered reservations. If you message us from the Get wintered page to reserve a spot, we receive the WhatsApp message, including your phone number and what you write. We use that to confirm whether a place is open. Payment is arranged in that conversation. The Site does not collect card or bank details.
- WhatsApp or resource requests. If you request content (for example an ebook) or similar outreach via our WhatsApp-related flow, we collect your first name and phone number, and we record the type of request associated with your submission.
- Communications. If you email us or contact us through other channels, we receive the content of your message and any contact details you include.
2.2 Information collected automatically
When you visit the Site, certain information may be collected automatically, such as:
- Usage and device data. For example general technical information about your browser, device type, approximate region derived from IP address, pages viewed, and referring URLs. This may be processed by our hosting and analytics providers.
- Cookies and similar technologies. We and our analytics and advertising providers may use cookies, local storage, or similar technologies where enabled. Local storage may hold an unfinished Project Athlete application on your device. You can control many cookies through your browser settings and can clear site data, including that draft, from your browser.
3. How we use your information
We use the information above to:
- Operate, maintain, and improve the Site and our content;
- Review applications to become a Project Athlete, Getting Wintered reservations, event registrations, and partnership inquiries, and respond to them;
- Deliver messages or resources you request (for example via WhatsApp when that channel is available and you have provided your number);
- Log submissions and operational outcomes (such as whether an automated message was delivered) for administration and troubleshooting;
- Measure aggregate traffic and engagement, including through analytics tools when configured, and measure how far visitors watch embedded video;
- Measure and improve our own advertising, when an advertising pixel is configured;
- Comply with applicable law, enforce our Terms of Use, and protect the rights, safety, and security of users and the public.
We do not sell your personal information as that term is commonly understood in privacy laws, and we do not use your data for automated decision-making that produces legal or similarly significant effects solely by automated means.
4. Legal bases (EEA, UK, and similar jurisdictions)
Where required, we rely on one or more of the following:
- Contract and pre-contract steps, to handle requests you initiate (for example an application, a Getting Wintered reservation, an event registration, a discovery-call booking, a partnership inquiry, or a resource you asked for).
- Legitimate interests, to run the Site securely, understand how it is used in aggregate, communicate with you about your request, and improve our services, balanced against your rights.
- Consent, where we ask for consent (for example for certain cookies or marketing, if we introduce them separately), we will identify the purpose and you may withdraw consent where the law allows.
- Legal obligation, where processing is necessary to comply with the law.
5. How we share information
We share information only as needed to operate the Site and as described here. Categories of recipients may include:
- Hosting and infrastructure. Our Site is hosted on Vercel and related infrastructure, which process requests and may log technical data. See Vercel’s Privacy Policy.
- Google Workspace / Google APIs. Form submissions may be appended to a spreadsheet or otherwise stored using Google services we configure for operational tracking. See Google’s Privacy Policy.
- Messaging providers. When you use features that send WhatsApp messages, your phone number and message content necessary to fulfill the request are transmitted through the messaging integration we operate. Application and registration details may also be sent to us on WhatsApp so we can respond. That provider processes data under its own terms and policies.
- Scheduling. Discovery calls are booked through Cal.com. The details you enter in that calendar are processed by Cal.com under Cal.com’s Privacy Policy.
- Analytics. When enabled, we may use Google Analytics (GA4) and/or Vercel Web Analytics and Speed Insights. See Google’s Privacy Policy and Vercel’s Privacy Policy.
- Embedded video. Sales videos may be played from YouTube. YouTube receives technical data about that playback under Google’s Privacy Policy.
- Advertising measurement. When enabled, we use the Meta Pixel, the Google tag, and the OpenAI Ads Measurement Pixel to understand which ads lead to visits, video views, and applications, and to improve those campaigns. See Meta’s Privacy Policy, Google’s Privacy Policy, and OpenAI’s Privacy Policy.
- Professional advisers and law enforcement. We may disclose information if required by law, court order, or lawful request, or when we believe disclosure is necessary to protect rights, safety, or security.
We use the providers listed above to operate the Site and to measure our own marketing. We do not sell your personal information.
6. International transfers
We may process and store information in Lebanon and in other countries where our service providers operate (including the United States and the European Economic Area). Where required, we use appropriate safeguards such as standard contractual clauses or equivalent mechanisms recognized under applicable law.
7. Retention
We retain personal information only as long as necessary for the purposes described in this Policy, unless a longer period is required or permitted by law. Spreadsheet logs and similar operational records may be kept for administration, analytics, and legal compliance. When data is no longer needed, we delete or anonymize it where feasible.
8. Security
We implement reasonable technical and organizational measures designed to protect personal information. No method of transmission over the Internet or electronic storage is completely secure; we cannot guarantee absolute security.
9. Your rights and choices
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, or to data portability, and to withdraw consent where processing is consent-based. You may also have the right to lodge a complaint with a supervisory authority.
To exercise these rights, contact us at hello@project-athlete.com. We may need to verify your request before responding.
California residents
If the California Consumer Privacy Act (CCPA) or California Privacy Rights Act (CPRA) applies, you may have additional rights regarding personal information, including to know, delete, and opt out of certain sharing. Advertising measurement pixels, when enabled, send technical and event data to those providers so we can measure our ads. Contact us to exercise applicable rights, including any right to opt out of sale or sharing.
10. Children
The Site is not directed to children under 16. Become a Project Athlete, Getting Wintered, and other marketing forms are for adults. Cedars Treeathlon registration asks whether a participant is over or under 18 so we can administer the event, and we use that answer for that purpose. If you believe we have collected information from a child inappropriately, contact us and we will take appropriate steps to delete it.
11. Third-party links
The Site may link to third-party websites or services (for example social profiles). Their privacy practices are governed by their own policies. We are not responsible for third-party sites.
12. Changes to this Policy
We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. If changes are material, we will provide additional notice where required by law. Continued use of the Site after changes constitutes acceptance of the updated Policy where permitted.
13. Contact
Project Athlete, privacy inquiries: hello@project-athlete.com